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August 14, 2020

      Type designers that are new and unfamiliar with the industry often get impatient. Many want instant recognition and success. A client’s desire for immediate results and the instant gratification built into social media platforms can contribute to this mindset. Th...

June 3, 2020

      Type has always been a carrier of information, and the possibilities are endless, it triggers reactions and often imbeds its personality on a subconscious level. The formal aspects of text including size, weight, form and structure are something so omni...

May 7, 2020

Animation and PSA's are elements that can solidify a message and enhance a brand. I have always found this fascinating. Exploring this approach was important to me and I wanted to better understand the process. Below are examples of my process of developing the concept...

April 24, 2020

Over the past several weeks I have had the opportunity to explore numerous museums throughout Los Angeles. These visits have opened my mind and made me more aware of my approach to projects and my craft. The longer my journey is in the city of angels the better I see l...

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