Smokey the Bear and branded PSA's
Animation and PSA's are elements that can solidify a message and enhance a brand. I have always found this fascinating. Exploring this approach was important to me and I wanted to better understand the process. Below are examples of my process of developing the concept and art assets for the project. The amount of energy and time invested in this project are tremendous.
Hopefully, I can pass on what I have learned and inspire others to create work they find passionate. Enjoy!