The Observation of Type
Type has always been a carrier of information, and the possibilities are endless, it triggers reactions and often imbeds its personality on a subconscious level. The formal aspects of text including size, weight, form and structure are something so omnipresent, that most people never pay attention to it. Most individuals don’t consider letters to be designed; yet, they need to be formalized to make them functional and impressionable. A typeface is a voice; it is the designers